Baby Prep Prenatal (Rebrand)
Developed a core strategy
Presentations, meetings and timelines
NEW Company Rebrand
NEW Logo Design
NEW Print Design
NEW Web Design
Baby Prep™ Prenatal Sessions
Michael Strasky and Rachel Teresa Park
Baby Prep™ Prenatal Sessions offers prenatal classes and childbirth education to Vancouver and surrounding communities.
When Rachel and I first met Kathleen, owner of Baby Prep Prenatal Sessions. It was evident that the business needed a new look. The company had stagnant growth and was not maturing into a formidable prenatal presence, even though the service and medical-based instruction was top notch.
The object was to create a strong yet calming rebrand. To develop a colour that could belong to Baby Prep, along with soft visual accents, paired with highly conceptualized logo. At first sight, the logo is a heart, but can also be interpreted as a pregnant 'B' or a baby in Utero.