Baby Prep Prenatal (Rebrand)

Services Provided: 

  • Developed a core strategy

  • Created mood-boards

  • Presentations, meetings and timelines

  • NEW Company Rebrand

  • Branding/Identity

  • NEW Logo Design

  • NEW Print Design

  • NEW Web Design

  • Customer Experience

  • Photo Editing

Baby Prep™ Prenatal Sessions

Vancouver, BC

Michael Strasky and Rachel Teresa Park

Baby Prep™ Prenatal Sessions offers prenatal classes and childbirth education to Vancouver and surrounding communities.

When Rachel and I first met Kathleen, owner of Baby Prep Prenatal Sessions. It was evident that the business needed a new look. The company had stagnant growth and was not maturing into a formidable prenatal presence, even though the service and medical-based instruction was top notch.

The object was to create a strong yet calming rebrand. To develop a colour that could belong to Baby Prep, along with soft visual accents, paired with highly conceptualized logo. At first sight, the logo is a heart, but can also be interpreted as a pregnant 'B' or a baby in Utero.


Actual business cards and pamphlets have rounded corners.

Over forty sheets of educational material was redesigned

screen shot of the Baby Prep home page.

Banner mock up

Baby Prep Reunion: 2016