Baby Prep Prenatal (Rebrand)

Services Provided: 

  • Developed a core strategy

  • Created mood-boards

  • Presentations, meetings and timelines

  • NEW Company Rebrand

  • Branding/Identity

  • NEW Logo Design

  • NEW Print Design

  • NEW Web Design

  • Customer Experience

  • Photo Editing








Client: 
Baby Prep™ Prenatal Sessions

Location: 
Vancouver, BC

Designers: 
Michael Strasky and Rachel Teresa Park

Baby Prep™ Prenatal Sessions offers prenatal classes and childbirth education to Vancouver and surrounding communities.

When Rachel and I first met Kathleen, owner of Baby Prep Prenatal Sessions. It was evident that the business needed a new look. The company had stagnant growth and was not maturing into a formidable prenatal presence, even though the service and medical-based instruction was top notch.

The object was to create a strong yet calming rebrand. To develop a colour that could belong to Baby Prep, along with soft visual accents, paired with highly conceptualized logo. At first sight, the logo is a heart, but can also be interpreted as a pregnant 'B' or a baby in Utero.
 

 
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Actual business cards and pamphlets have rounded corners.

Over forty sheets of educational material was redesigned

screen shot of the Baby Prep home page.

Banner mock up

Baby Prep Reunion: 2016