Foamers' folly BREWing co
Interior & Exterior Signage
Print & Production Management
Colour & Typography Systems
Foamers' Folly Brewing Co.
Pitt Meadows, BC
Michael Strasky and Rachel Teresa Park
Inspired by the train tracks that sit next to the brewery. The heart of Foamers' Folly is three homebrewers who were ready to jump into bigger shoes and even bigger equipment. Each brewer knew that great-tasting beer was bound to happen. What they did not realize was that they could potentially sell their accidental mistakes; Introducing Foamers' Folly.
The X concept is used to subtly connect the idea of tracks, while also acting as an introduction to small-town craft beer. The idea of Foamers' Folly was to have one beer within a six-pack that is unmarked. Or, better known as a Folly. A single beer, brewed different that allows the customer to experience a new flavour without being graphically influenced.
The X logo and secondary wordmark complement the town of Pitt Meadows and the surrounding with a clean aesthetic. The brewery is designed to include everybody, from beer enthusiasts to entry-level craft beer drinkers. The tasting room is an open concept with a massive patio that is inclusive to all families and pets.