Foamers' folly BREWing co

Services provided: 

  • Company Naming

  • Print Design

  • Interior & Exterior Signage

  • Print & Production Management

  • Website Design

  • Social Media

  • Digital Design

  • Identity/Brand Development

  • Creative Direction

  • Logo Design

  • Colour & Typography Systems

  • Packaging Design


Client: 
Foamers' Folly Brewing Co.

Location: 
Pitt Meadows, BC

Designers: 
Michael Strasky and Rachel Teresa Park 

Inspired by the train tracks that sit next to the brewery. The heart of Foamers' Folly is three homebrewers who were ready to jump into bigger shoes and even bigger equipment. Each brewer knew that great-tasting beer was bound to happen. What they did not realize was that they could potentially sell their accidental mistakes; Introducing Foamers' Folly.

The X concept is used to subtly connect the idea of tracks, while also acting as an introduction to small-town craft beer. The idea of Foamers' Folly was to have one beer within a six-pack that is unmarked. Or, better known as a Folly. A single beer, brewed different that allows the customer to experience a new flavour without being graphically influenced.

The X logo and secondary wordmark complement the town of Pitt Meadows and the surrounding with a clean aesthetic. The brewery is designed to include everybody, from beer enthusiasts to entry-level craft beer drinkers. The tasting room is an open concept with a massive patio that is inclusive to all families and pets.

 
 
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For the feature wall, a homemade stencil was made.

Kegs

Business Cards

Kegs

Keg Collar

Free Swag: Custom buttons

Growler tag design 1

Growler tag design 2

Original growler design

Original growler design

Growler Concept: Draw on your growler or write down the beer history.

Growler Concept: Draw on your growler or write down the beer history.

Growler Concept: Draw on growler or draw a custom label

Growler Concept: Draw on growler or draw a custom label

Original growler design

Original growler design

Fine print: Pitt Meadows brewed.

Fine print: Pitt Meadows brewed.

Custom growler design

Custom growler design

Free swag: Matches

Free swag: Matches

Foamers' tap handles

Foamers' tap handles

 
 
Each tap handle is sprayed with a custom stencil denoting the type of beer

Each tap handle is sprayed with a custom stencil denoting the type of beer